About

Brand Story

We share a common dream — to create a brand that inspires people to embrace their innate sense of wonder and explore the outdoors. We believe that the desire for exploration is not just about traveling to far-off lands, but about stepping outside.

A beacon of curiosity that encourages people to embark on their journeys, Luwa is a brand of self-discovery and experiences, no matter where you go.

Derived from the Austronesian word “Luar,” the brand embodies the quest for adventure, direction, and guidance.

Luwa’s products are thoughtfully designed for adventurers, travelers, and dreamers alike. Whether it’s outdoor gear that can withstand challenging terrains, a walk by the beach, or a stroll in the nearest park, Luwa encourages you to explore, dream, and become the hero of your own story.

 

Brand Tagline

“A Step Outside“

In the realm of outdoor activities and exploration, “A Step Outside” is an invitation to embrace the spirit of adventure and break away from the ordinary.

We aim to inspire individuals to venture beyond, step outside, and immerse themselves in the outdoors.

Luwa’s philosophy celebrates life’s experiences beyond the walls of home and work. Whether it’s cycling through scenic trails and cities, taking leisurely walks in nature, or creating cherished moments with family at the beach, Luwa encourages everyone to connect with the outdoors and enjoy life’s simple pleasures.

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